Well, we made it past the prototype stage and we are happy to announce that Charmz are looking like a real winner! Amazing quality, cute as a button, and our timing couldn't be better. Silicone wrist bands are at an all-time popularity high according to the press. Girls are trading and wearing these bracelets in droves, and we just happen to be the only company with a new product to accessorize them! We have our fingers crossed and retailers on our call list.
Initial Distribution Strategy
Our first order will be a few limited but popular designs in mass quantities. We have selectively located key friends around the country with daughters to take batches of these exciting new Charmz, and wear them, hand them out to other friends, and get the viral Sunami going!
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