You might be a redneck if...

Well, we went, we saw, we hardly conquered. Our recent trip to the Shipshewana Flea Market gave us some keen insights as to our real target audience for Spazzles. Needless to say, these kind folks were NOT one of them. In total, we sold 4 Spazzles. That's right, 4. A total profit of $16.00. Heck, the gasoline cost us $35.00 just to get there! Now you ask yourself, why the low number?

Well, this is 100% proof that marketing and statistics about demographics do exist and stand for something. Matching the right people, in the right venue, with the right product is paramount. Unfortunately for our team, they had to endure 8 hours of learning the hard way! It isn't that these folks don't appreciate our product or think we have a stinker on our hands. Quite the contrary. The disconnect came when we put ourselves in direct competition with hand-crafted oak mailboxes that had wood-burned engravings that said "The Redneck Family" on them for a mere $35.00! Never underestimate the buying habits of those who go to flea markets looking for a "real deal."

Who said the mullet died?