The Wal Mart Dream

I guess it's just about the dream of any start up that sells a product targeting general consumers. To "get in" to Wal Mart. But what most people don't realize is the power Wal Mart can bring to advancing your product further and faster. Our product is about putting sayings and "things" onto a 1" canvas that allows people to wear them in a variety of ways to express the things they love or things they think. Obviously, that brings up literally thousands of ideas such as sports, quotes, pictures, schools, etc.

The challenge is, MOST of those "things" require licensing to be truly successful and attractive to consumers. Consumers buy brands. MLB, NCAA, NASCAR...and for each "brand or entity" there is an associated fee. Those fees are the thing that keep new companies with a great idea and restricted budget from breaking through. That's where Wal Mart comes in, or quite frankly, any mass retailer who might sell your type of product. They have the clout, and most likely, the licensing already secured to now populate your product and bring a wide selection of that product to market that would attract people to buy them.

But here's the tricky part...getting a Wal Mart to notice. On average, they have thousands of companies like us a week pounding a pathway to Bentonville to appeal to the executives who choose to select their products. Wal Mart is about volume. Volume pricing and quality volume products that strike a chord with their customers. We feel we have such a product, and with the right partner like Wal Mart, Spazzles and Charmz could quickly become a staple item for them. So, we plod along, doing our best to strategically "get noticed" and perhaps even one day drive one of those critical buyers at Wal Mart to sit up and take notice and say, "hey! I could put licensing all over those things and sell a ton of them to my customers!"

It's never a bad thing to dream...but it's an awful thing to stop trying!